Meet the designer: Helz Cuppleditch

By Sarah CSCrazy, Tue, 2012-04-10 10:49
Helz Cuppleditch

When did you first start designing  your cute characters?

It was about 12 years ago, around the time my daughter was born. When you have a child, you are surrounded by whimsical images. I painted a memory box for her and included teddies, angels and dolls on it. Looking at them now, I can see lots of room for improvement!

Do your characters feel like more than just illustrations to you?

In many ways, yes. Some are named by my daughter, and some of the animal designs are based on our pets, so there is a very personal connection. But, I do have to remember that a client might need the character changing, and in that case I can’t be too precious over the designs.

How did you make the move to becoming a full-time illustrator?

I began illustrating when my daughter was 12 months old. Following my divorce, I wanted to be a stay-at-home mum, rather than returning to my previous job as a flight attendant. I began to educate myself about the business, as well as honing my skill towards a more commercial form of art. It was certainly a struggle – work doesn’t suddenly land on your lap – but gradually it started to build up for me.
Helz Cuppleditch stitch in Cross Stitch Crazy, issue 163
Why do you think your illustrations 
are so popular?

I think it’s because the characters and designs cross the age gap – they’re not just for children, and seem to appeal to adults, too. I love what I do and maybe it shows through.

Tell us what you enjoy most about your job, and what you most enjoy drawing.

I  guess the most rewarding thing is that people like what I produce! I can’t think of one thing I particularly like drawing – that would be like having a favourite child! I enjoy the diversity, and each new concept is exciting for me.

Where do you get your inspiration?

A lot of my inspiration comes from nature – anything from animals and flowers, to pebbles and clouds. We regularly spend time in the countryside, with camera and picnic to hand!

Have you ever cross stitched yourself?

I wish I could say yes! I have huge admiration for people who cross stitch, as I’m totally useless with a needle! When my daughter was born, a neighbour made a beautiful sampler, and it has pride of place in her bedroom.

What’s next for you?

I’m currently working on some greeting cards, stationery and a new line for paper crafting. I count my blessings that I’m still getting enquiries from new clients, and that my existing clients continue to want my designs!

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