How did you first get into cross stitch design? I wanted to take up cross stitch again, as it had been years since I'd done any, but I was frustrated by the lack of modern designs available. Since I have a background in both stitching and graphic design, I thought I'd try and create charts I'd actually want to stitch.
What's a typical working day like for you? My day starts at around 6.30am, responding to orders and questions from customers that came in overnight. Then I like to spend the rest of the morning gathering research and working on new designs - I find I'm most creative in the morning. After lunch, I try to stitch for a few hours on whatever sample I'm currently working on. A late afternoon walk clears out the cobwebs, then I usually keep on working until my lovely husband tells me it's time for dinner!
How long does it take to create one of your designs? For my most popular cityscape designs the process can take about 3 weeks. I draw all designs by hand, then draw them to scale on graph paper. Next, I transfer the sketch onto cross stitch software to make the chart, then stitch the sample myself. I usually make a lot of changes in the stitching phase, so I edit the chart and make sure everything is just right before I sell it.
Who or what inspires you? Colour is the driving force in all my work, so I'm constantly on the lookout for interesting combinations and palettes, whether I'm wandering through a gallery or picking through junk at a flea market. I'm also deeply influenced by my love for mid-century artists and designers such as Mary Blair, Vera Neumann and Saul Bass.
What do you love most about being a cross stitch designer? I had no idea when I started my business that I'd find such a wonderful community of crafters and cross stitchers who've been so incredibly supportive and generous. I love that my work isn't really done until someone takes my chart and makes their own project with it. When they're happy with what they've made and it's exactly as they hoped, that's the greatest feeling in the world.
To see Jody's range of kits visit www.SatsumaStreet.etsy.com